FRANKE MYTHOS WATER HUB
FRANKE
FRANKE MYTHOS WATER HUB
COMMERCIAL. 3D OOH.
Media: Youtube
C’è chi preferisce l’acqua naturale, chi frizzante, chi calda o filtrata.
Il nuovo Mythos Water Hub di Franke le offre tutte, in un unico miscelatore. Da questo insight nasce l’idea creativa della campagna “Mythos Water Hub. Water your way”.
La campagna internazionale, on air da aprile 2024 in Italia, UK, Francia e Olanda, e successivamente in altri Paesi, è stata declinata su diversi touchpoint. Il progetto è stato valorizzato anche in Piazza Garibaldi a Milano, con un’affissione 3D Out-Of-Home davanti alla stazione: un LED Wall 3D innovativo, unico in Italia.
Some prefer still water, others sparkling, hot, or filtered.
The new Franke Mythos Water Hub delivers them all from a single mixer. This insight led to the creative idea behind the campaign “Mythos Water Hub. Water your way.”
The international campaign, on air from April 2024 in Italy, the UK, France, and the Netherlands, and later rolled out in other countries, was developed across multiple touchpoints. The project was also showcased in Milan’s Piazza Garibaldi, with a 3D Out-Of-Home installation in front of the station: an innovative 3D LED wall, the only one of its kind in Italy.
3D OOH